May 19, 2024

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Samsung is mocking Apple’s overwhelming iPad Pro ad with its own “UnCrush” offer

Samsung is mocking Apple’s overwhelming iPad Pro ad with its own “UnCrush” offer

On the one hand, responses included creators like Hugh Grant and anyone who had discovered a very simple representation of Big Tech’s approach to art, copyright, and the past, powered by the power of generative AI tools. On the other hand, there were people who were angry to learn that there had been any backlash at all.

In response, Samsung Mobile’s account on X was compromised Post this video With the hashtag “UnCrush” which Ad age Reports were created by BBH USA and directed by Zen Pace. The image shows a woman stepping over debris and spilled paint, reminiscent of the end of Apple’s major hydraulic press accident, and sitting on a bench to sing and play notes on a guitar aided in some way by the notes displayed on her Galaxy Tab S9 and the power of Galaxy AI.

A still from Samsung’s 2017 ad for the Galaxy S8 mocking the notch on the iPhone
Image: Samsung

No matter which side you’re on when it comes to the great political divide of iPad advertising, it’s a little refreshing to see Samsung trying to find a chink in Apple’s armor once again. Samsung’s marketing department used to practically specialize in these things, which the company’s lawyers said “drove Apple crazy,” but the marketing department appears to have run out of steam after deleting ads about iPhones dropping the charging adapter in the box. More recent attempts, like testing the browser-based Galaxy Engine for iPhone owners, haven’t had the same impact of mocking that premium score.