Not just General Z: Insight Documents Reveal Millionaires Who Lost Interest in Facebook

Published:

26 October 2021 06:18 GMT

Data show that teens spend less time on social networking and creating new accounts.

17 Internal Facebook documents released Monday, October 25 by the Federation of American Media Show A Millennial interest rate decline In the social network, it adds something that has already been noticed among young people who are part of a generation called Z.

According to former company engineer Francis Hawgen, American youth spend time on the social network created by Mark Zuckerberg 16% year-on-year decline, When It had a 5% drop among young people.

Another data that is negative for the company Opening new accounts, It adds Delay of youth in opening profile. In that sense, they estimate that those born before 2000 created their account at the age of 19 or 20, and that those born after that will have to wait until 24 or 25 (if they do).

According to the documents, the decline in measurements Facebook Reflected in other factors such as Fewer publications And in many teenage accounts They are copy And this is not about new users.

Faced with this panorama, the proposals to change it are not clear. “What do we (especially) need to improve among young people?” Asked a statement referring to users between the ages of 18 and 29: “We do not know enough to know.”

According to Haugen, Facebook “Misrepresented key metrics for investors and advertisers” It has shown its overall growth over the years, but has not released details of the recession in the main population. Thus, the decline among teenagers and young adults has gone unnoticed by those outside the company.