EA is said to be seeking to sell or merge

Microsoft’s recent acquisitions of video game companies like Bethesda and Activision Blizzard have sent the entire industry into a frenzy — companies like Sony have pulled their portfolio to acquire developer Halo and Destiny Bungie.

Now, in the latest development, a report by news site Puck has revealed that EA is actively pursuing a sale or merger with a larger company. According to the report (via Kotaku), the Battlefield maker and FIFA are supposed to have already held talks with companies like Disney, Apple, and Amazon.

It also appears that it was in negotiations with NBCUniversal about a possible merger, but the two parties were unable to reach an agreement. Both parties declined to comment and EA said it did not respond to the rumors and speculation.

Comcast CEO Brian Roberts has reportedly proposed the merger and, if it went ahead, would have seen Roberts stay in control, with current EA CEO Andrew Wilson as head of the new mega business.

Supposedly EA has been “ongoing with the sale” and is even more excited after Microsoft struck the deal with Activision Blizzard. They would also like to arrange sees Wilson as CEO. And although it is believed that no deals are currently in the works, it is said that it is still keen on an acquisition or merger.

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