Skims
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There was no more hype surrounding WNBAwith Caitlin Clark It debuted in Indiana Fever, along with a slew of other big names joining the game after a record-breaking March Madness. Skims is keeping the ball rolling, partnering with the WNBA on its new Fits Everyday campaign, and announcing that it is now the official underwear of the women’s basketball teams.
Launching on Monday, May 13 (just in time for the 2024 season announcement), this Skims campaign highlights rising and current WNBA stars like Cameron Brink, Dijonai Carrington, Kelsey Plum, Skylar Diggins-Smith and the famous Candace Parker. In an official video posted to Instagram on Monday, players are seen modeling their favorite underwear styles for the campaign video. “As the official underwear partner of the WNBA, SKIMS is as comfortable as it gets. Just in time for the tip-off of the season,” the caption reads.
Photographed by Hugh Wilson, the league’s stars hold beige basketballs and show off the Fits Everybody Bandeau (currently on sale for $14), as well as various styles of Fits Everybody underwear (which retails for $20+).
“I’m proud to launch this new WNBA campaign featuring an incredible group of athletes. “Supporting women and women in sports is incredibly important to Skims,” Skims Co-Founder and Chief Creative Officer Kim kardashian He said in a statement. “Our brand DNA is rooted in inclusivity, representation and female empowerment, values shared by the WNBA. We are honored to be the league’s official underwear partner and look forward to continuing our work together throughout the season.”
Skims
This isn’t the first time Skims has been on the court, with recent campaigns featuring NBA star Shai Gilgeous-Alexander, and a Skims March All-Stars series that highlighted college basketball players like Caleb Love (Arizona) and Donovan Clingan (UConn).
Parker (now retired), considered one of the best WNBA athletes of all time, said she feels “thrilled” to stand alongside the rising stars and all-stars as she leaves the game behind her. “As I move into this next chapter of my life, I hope to leave the game in a better place and continue to be an example of what is possible on and off the field,” Parker said in a statement.
Skims’ Fits Everyday line is available online now at Skims.com. The collection includes bras, underwear, sleepwear and basic clothing such as T-shirts, bodysuits and turtlenecks in a range of sizes (XXS to 4X). Right now, Skims is also running a savings on the same underwear styles worn by WNBA players, with three pairs for $36. Check out our top picks from the Skims x WNBA style collection below.
Skims
Skis fits all Bandeau
Available in XXS-4X for women
Skims
The skimmers fit all short boy
Available in XXS-4X for women
Skims
Skimmers fit everyone’s cheeky brief
Available in XXS-4X for women
Skims
Skips fits all complete summary
Available in XXS-4X for women
Skims
Skips fits all brief
Available in XXS-4X for women
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