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What to expect from Apple’s developer conference

What to expect from Apple’s developer conference

Apple (AAPL) shares are trading higher after Bank of America reiterated it as a top pick, maintaining a buy rating and $230 price target. Yahoo Finance Dan Holly Explains what to expect from the company’s upcoming Worldwide Developers Conference.

Hawley points out that investors want to hear more about Apple’s AI initiatives, as the company arrived relatively late to the AI ​​race. However, Hawley explains that the tech giant is likely taking its time with AI products, as companies like Google are currently dealing with the fallout from unintended consequences of AI search engines.

“Apple is all about fit and finish,” Hawley says. “It’s all about delivering a product that people love, and if they get that wrong, I think that would be a bigger problem than having nothing at all.”

For more expert insights and the latest market action, click here to watch this full episode of Morning Summary.

Video version

This morning’s good sentiment for Apple Bank of America reiterated the company as a top pick, maintaining a Buy rating and $230 price target on B shares from A. Analysts are bullish on the adoption of AI-enabled phones.

They are coming.

Dan Dan Yahoo is the CFO, and Dan Haley is here to tell me whether or not these AI-enabled phones are coming.

Do I think they are calling them on phones?

Uh this is uh yes, over the phone, you need a workshop on quotes.


But I mean, look, this is clearly something Apple had to work on.

Uh they don’t have any creative AI capabilities right now that can do anything.

Uh they’ve been teasing this for a while.

Tim Cook has brought it up on numerous earnings calls simply because it has been left in the dust.

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Microsoft has generative artificial intelligence. Google has generative AI, uh, Amazon, all these companies do it.

Uh, some success and some floods here and there.

Ah, but it’s Apple that has stayed away from the market, so this is seen by a lot of analysts as a kind of new driver for smartphone sales.

Now, do I feel this way?

No, no, well, I don’t, I, I, unless they show something at WW DC that’s like a paid program that I think will excite people, it’s not going to do anything right.

People care about the camera, screen and battery.

Now beyond that, there must be some amazing software features.

Nobody ever loves, man.

Did you get this Siri update?

Have you ever heard someone say that?

No, even when Siri came out, people were great.

I’m sorry I’m sorry.

Yes, I just activated everyone’s phone.

But I think if they can do something with the software that gets people really excited, that will be the driver.

Now, what does that look like?

I don’t know.

Right, because Samsung and Google already have generative AI capabilities on their own phones and that’s not a real reason for people to want to buy them, right?

It’s more about what capabilities the phones actually offer.

So I don’t necessarily know that this will be the engine that everyone hopes it will be.

Uh unless that’s really something Apple can say.

Look at how great this is compared to the rest of what’s out there, and this will make people want to buy.

So, Dan, what is the impact of the Worldwide Developers Conference here next month just in terms of whether there’s any disappointment, what is the impact do you think, or I guess what are the analysts saying that the impact is likely to be here on Apple and the demand there for their phones At least in the near term?

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Well, I think this is really kind of setting the table stakes for the future of Apple and their software just because they’re already behind in this technology.

This changes things, doesn’t it?

Microsoft has shown with its laptops that these are interesting technologies and can do a lot, right?

They have new features called things like Reminders, which can kind of pull back anything you’ve been doing on your phone in the past, you know, a few years, if you tweak the settings, right?

Oh, they’re doing cool and interesting things.

Apple needs to offer that in everything, not just the iPhone.

So, if they don’t do that, if they disappoint, I don’t think that’s going to make people not buy an iPhone.

But I think it’s going to leave Wall Street and, and analysts are saying, well, what it gives is that Apple has lost its edge and I think that’s more in line with what’s going to happen is that the right way forward and going back to what I said a minute ago, Apple is seen as maybe You’re lagging behind when it comes to AI adoption in the AI ​​race right now.

Is this the right way to view Apple at this point?

I think this is a bit surprising given the fact that you’ve covered the company for a long time and that they’re usually at the forefront when it comes to technological advancement and adoption.

Yeah, I think, I think it’s, I think that when it comes to where they should be as far as at least having something to preview, right?

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They’re late, aren’t they?

But if you look at something like uh uh meta, they’re releasing these technologies as open source.

So it doesn’t find its way into many products.

It’s more on the advertising side.

You know, Amazon, obviously this is more about, they have the AI ​​assistant Rufus uh which is useful but it has its issues.

Google just launched a service called “Ja” and it tells you to eat rocks, right?

So Apple doesn’t want to do it right.

I think this would be a bigger issue for Apple and the perception of the apple than for a company like Google.

Now, it’s a big problem for Google because it’s supposed to be the source of trust online.

You don’t say let me Google it so quickly because you don’t trust them, you do it because you do.

So it’s a big problem for Google.

Apple is all about fit and finish.

It’s all about delivering a product that people love, and if they fail at that, I think that would be a bigger problem than having nothing at all.

No one should be surprised that artificial intelligence is asking humans to eat rocks.


I mean, look, eat rocks, eat putty.

She’s absolutely fine.

Uh, uh, yeah, I mean, look, it’s not like you’ve ever gone to Google looking for anything important, you know?

So, okay, we’ll leave it there.

Throw in the great setup you did with us here this morning.