Modernization: a Tweet from Ming-Chi Kuo Provide better insight into why Apple moved the date higher than we expected.
For anyone who follows iPhone 14 The rumor saga over the past year, you’ll notice two things: the launch date has been the subject of speculation, and the expected lineup was confirmed too soon.
I’ve been covering these launches almost since the beginning of the iPhone* and I think I’ve been pretty good at spotting patterns, one of which is that the iPhone almost always launches on Tuesdays and then goes on sale in 10 days, on Fridays.
But which day is Tuesday and which day is Friday? Well, looking back at the franchise iPhone 14 release date From our Alex Walker-Todd analysis, it’s clear that the parameters, based on previous years, are set: launch between September 7-14, on sale between September 16-24 … which gives us the obvious dates of September 13 for the 23 launch September for sale.
Other media had claimed earlier in the year that this would not be the case, but I refused. These dates made sense…so far.
Renowned journalist and analyst Mark Gorman writes for Bloomberg, He said his sources indicate that Apple’s event to launch new iPhones (and Apple Watch 8) this year will actually be on September 7And the With retail staff told to prepare for ‘major release’ September 16.
Don’t forget Wednesday iPhone
This is where I got it wrong – if you read the paragraph above, iPhone approx It always launches on Tuesdays, but not exclusively. Apple obviously avoids the iPhone launch happening on 9/11 for obvious reasons, but it’s not averse to going on Wednesday.
And if you look deeper into the data, two things emerge about Wednesday’s launch: either when the iPhone release date is earlier than usual, or to avoid Tuesday’s September 11 launch.
I sat down and thought why this is so important — sure, just stick with Tuesday’s launch? Apple clearly considers 10 days to be the ideal time to build up the pre-order hype but not fade away, so why does it matter if the iPhone launch on September 6 (which will be the oldest ever) comes around?
Well, respected analyst Ming-Chi Kuo came up with a useful theory about this: that Apple is working as soon as possible to offset the chance of a global recession causing people to decide against buying a new iPhone.
(1/2) The iPhone 14 announcement/shipping date may be older than the iPhone 13/12, which may be one of the reasons Apple gave a positive Q3 Q3 outlook from its last earnings call. https://t.co/lyg4dFf4LvAugust 18 2022
It won’t be a huge change in the amount of phones that can sell, but Apple will count on getting that big surge of first-day buyers into as fertile a buying period as possible, if the above theory is to be believed.
And every day counts in retail. Apple still needs carriers and retailers to promote its devices, and market to hold upgrades, and there’s a wealth of other phones vying for a spot on the carrier’s list.
Try to stay calm…it’s launch day! Take off now with iPhone X on the UK’s number one network. Get it here: https://t.co/UC9sbd0JeI pic.twitter.com/BinI8yWC2wNovember 3, 2017
Make no mistake: the iPhone launch is a support event for every carrier, as you can see in the tweet above from the UK’s EE network, but they’ve been negotiating hard with Apple about when the new phone will land.
Being able to save a day – or even a week – before they need to start flagging the iPhone 14 range will really be valuable – especially with iPhone 14 Max And the iPhone 14 Pro Max Both are likely to offer some real differentiation compared to previous models.
And don’t forget that there is a big player in the market this year, Samsung is building some great momentum for its foldable phones and pumping a lot of marketing dollars to promote the new device Galaxy Z Flip 4 And the Galaxy Z Fold 4 The former, in particular, appears to be very popular among the younger population.
That could partly influence why Apple is keen to move the launch of the iPhone 14 range, to help slow that momentum and draw anyone into neutrality about the (expensive) phone that can be bought considering i-branded phones. As much as possible.
It’s all about the iPhone release date Friday
You’re probably thinking “Why does a week matter? People can buy their new iPhones early — and that’s a good thing, right?”
Well, yes it is — especially if you’ve been holding an old phone for a while and are looking forward to the transition to the new iPhone 14.
However, many people are on contracts that don’t make it easy to upgrade a week in advance, which means a week less (if it does) is likely to be a pain, as they are unable to be there on day one to grab the new device.
Even those who use custom upgrade programs that allow you to get a new iPhone every year, such as Apple iPhone Upgrade Program (Opens in a new tab) or AT&T Next (Opens in a new tab)Most likely to pay earlier than expected to finish their 12-month payment cycle – so they lose a week of benefits with this leaked change.
This wouldn’t be much of an issue in the grand scheme of things, but that initial hype from people queuing, posting online about getting their new device and the general feeling that “today is a new iPhone day!” It’s a key part of Apple’s marketing of its range of phones, so anything that interferes with that could change perceptions about how successful the iPhone launch will be.
* (I wasn’t at the first job, but You have to watch it again (Opens in a new tab) If you haven’t, do it now knowing it If any of these actions were in the wrong order, the iPhone would have failed in front of the global media (Opens in a new tab)).
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