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The Walking Dead finale resurrects dead characters for hard-hitting Ryan Reynolds-produced ad and AMC Networks content room, with help from Kimmelot

The Walking Dead finale resurrects dead characters for hard-hitting Ryan Reynolds-produced ad and AMC Networks content room, with help from Kimmelot

Benefit from the expected overall tuning for the end of the night for the walking Deada handful of ads featuring characters who died during the show’s 11-season run gave fans a reason not to look away during the commercial breaks.

The four-letter revival initiative for Autodesk, Deloitte, DoorDash, MNTN, and Ring ads (see compilation above) is coordinated by Ryan ReynoldsMaximum effort And the AMC Networking content room. KimelotDan Sanborn also had a hand in compiling the overlapping novels. Returning characters included Milton Mamet (played by Dallas Roberts), Andrea Harrison (Laurie Holden), Rodney (Joe Andro Hirsch), and Gareth (Andrew West).

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The Content Room, set up in 2020, has produced a number of branded properties associated with AMC shows, including the Emmy-nominated Cooper Bara short-form digital series created by and starring Better Call SaulRhea Seehorn. It was another of her projects Bottomless Brunch at Colman’sfeaturing Colman Domingo Fear of the Walking Dead.

“Ads should be fun,” said Reynolds. “the walking Dead It has generated more cultural conversation over the past decade than any other property and we wanted to honor that by bringing some characters back from the dead in some fun contextual advertising.” He added that commercials “can be as much a part of the cultural conversation as they used to be. They just need more love and attention and mischief.”

Kim Granito, Executive Vice President of Content and Integrated Marketing for AMC NetworksHe said the effort to draw on The Walking Dead lore “is one of the many ways we can bring the brand to life in context”.

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The private production partners say all five commercials were shot in two days at two prime locations, with Maximum Effort handling production in consultation with the Content Room.

Kimmelot, founded in 2018, is Jimmy Kimmel’s vehicle for the development and production of television, digital programming, film, mobile applications, and products. The company works in conjunction with Brent Montgomery, CEO of Wheelhouse Entertainment. Scott Lunker, formerly of CAA, is the president of Kimmelot.

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