September 27, 2023

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The number of music streams for 2023 has reached a trillion dollars in record time. Latin pop and K-pop artists are big reasons for this

LOS ANGELES (AP) — Is non-English music the future? music industry? maybe.

the global music industry Streams surpassed 1 trillion at the fastest pace, ever, in a calendar year, Luminate’s 2023 Midyear Report found. The number was reached in three months, a month faster than in 2022.

Global flows increased by 30.8% compared to last year, reflecting the level of The increasingly international music market.

In addition, Luminate found that two out of five – or 40% – of music listeners in the United States enjoy music in a language other than English. And 69% of music listeners in the United States enjoy music from artists outside the United States

According to the report, Spanish, French, Japanese, Korean, Italian, German, and Arabic are the most popular languages ​​for non-English music among American music listeners, with Latin genres. and K-pop leading the charge.

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says Jaime Marconette, Luminate’s senior director of music insights and industry relations.

“Moreover, the share of Spanish-language music out of the top 10,000 has grown by 3.6% since 2021, while the share of English-language music has decreased by 4.2% at the same time,” he says.

This is reflected in Luminate’s 2023 Midyear Best Albums chart, where bad bunny Spring 2022 album “Un verano sin ti” It still cracked the Top 10 a year later (the chart factors in a combination of album sales, on-demand audio/video sales, and digital track sales). When “top albums” are determined exclusively by physical and digital sales, K-pop dominates, occupying six of the top 10 spots.

“K-pop fans are, unsurprisingly, some of the most ardent fans across physical forms,” ​​says Marconette.

Luminate found that K-pop fans are 69% more likely to buy vinyl and 46% more likely to buy CDs than the average American music listener in the next 12 months. One in four K-pop fans have purchased a cassette tape in the past 12 months.