Available at $4.99 for a limited time starting Tuesday, the Buffalo Chicken Sandwich features classic ingredients with a twist: Crispy chicken hand-tossed on a brioche bun with pickles, but topped with a fresh sauce that is a milk ranch blend. And a hot buffalo.
Since then, the chicken sandwich has been a very important item for Popeyes. In 2020, chain restaurants that opened at least 17 months jumped 13.8%, thanks in part to customer interest in the chain’s chicken sandwich.
In the first three months of this year, sales at stores open for at least 17 months fell 3%, according to financial results published Tuesday. In the United States, sales at those restaurants fell 4.6%.
As competitor efforts continue to affect sales, Popeyes hopes Buffalo Ranch Chicken Sandwich will attract customers.
And in October, Popeyes partnered with rapper Megan The Stallion to create a spicy sauce, designed to add spice to the brand’s chicken sandwiches and nuggets. Sell said in February that these new products are helping to attract new interest in the brand.
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