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Logan Paul's Prime will appear at the center of a WWE ring for the first time in history as part of a massive deal

Logan Paul's Prime will appear at the center of a WWE ring for the first time in history as part of a massive deal

The time has come for the Prime Minister WWE ring mat.

Logan Paul and KSI's Prime will be featured in the middle of a WWE ring as part of a historic partnership. It is the first time that a sponsor has been announced in the middle of the ring.

WWE announced the deal during “Friday Night SmackDown” on FOX. Prime Hydration is the “Official Hydration Beverage Partner” of WWE, TKO Group Holdings and WWE have announced.


Logan Paul visits “Varney & Co.” At the Fox Business Network studios on November 10, 2023 in New York City. (Cindy Ord/Getty Images/Getty Images)

“What Logan and his team have built in a short time is extraordinary, and we are excited to help showcase Prime Hydration at our biggest events,” Paul “Triple H” Levesque, WWE chief content officer, said in a press release.

Paul, the WWE United States Champion who performs on SmackDown, described the deal as a “dream come true.”

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PRIME energy drink in London.

Prime energy drink key rings for sale at a store in London. (Mike Kemp/Photo via Getty Images/Getty Images)

He added: “Combining two of my greatest achievements in one partnership is a dream come true.” “We've worked incredibly hard at Prime to build a brand that's disrupting the beverage industry, and it's time to join forces with the global leader in athleisure. Thank you to everyone on both sides of the aisle who played an important role in bringing Prime Hydration to the ring.”

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Prime will have increased brand exposure at future live events, including WrestleMania and Money in the Bank.

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“Prime Hydration will have key brand placement at WWE events including WrestleMania XL and Survivor Series, match sponsorships, designation of co-presenters for future PLEs, product activations at live events, social support from WWE Superstars across retail operations, digital activations and more. “

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Logan Paul in Orlando.

Logan Paul is in the ring as his brother Jake Paul faces Andre Auguste during the Jake Paul vs. Andre Auguste match at Caribe Royal Orlando on December 15, 2023, in Orlando, Florida. (Alex Menendez/Getty Images/Getty Images)

Prime is also the first partner for territory sponsorship deals with WWE And UFC. It became the official hydration drink of the UFC in January 2023.