Apple won't be teasing AI news at its upcoming product event [Updated]

to update: It turns out that Tim Cook was misquoted or paraphrased in the CNBC story. The full quote in context does not imply an AI announcement at next week's Apple event. Here's the full quote in context:

“Looking to the future, we're gearing up for an exciting product announcement next week that we think our customers will love. Next month, we'll be holding our Worldwide Developers Conference, which has generated tremendous excitement from our developers. We can't wait to reveal what we have in store.”

Apple CEO Tim Cook has confirmed that the company will discuss artificial intelligence in its iPad Bevent next week. Cook was quoted as saying that Apple has “big plans to announce” in the AI ​​space during its May event and its June developer conference.

for every CNBCIn the earnings interview:

Cook also said that Apple has “big plans to announce” from an “AI standpoint” during next week's iPad event as well as at the company's conference. Annual developer conference in June.

While this isn't the first time Apple has scored big AI news coming this year, it does confirm this week's report that there will be an AI angle to its iPad event scheduled for next week.

Cook has been teasing investors about Apple's upcoming AI announcements all year. In February, Apple's CEO announced that AI news would be coming later this year, pointing to iOS 18. Later in the month, Cook announced that Apple would “break new ground” in AI Gender in 2024.

Last November, he used an earnings conference call to express that Apple was looking at generative AI from a responsible perspective. Before that, the company line was that Apple had been investing in generative AI technology “for many years.”

Apple's next event is set for Tuesday, May 7 at 10 a.m. ET. WWDC will be held in a month with the opening keynote scheduled for Monday, June 10.