Andrea RiseboroughOscar nomination for independent dramato LeslieBut using social media for a grassroots campaign backing it didn’t sit well with the Academy of Motion Picture Arts and Sciences.
After the Film Academy announced that it would conduct a “review of campaign procedures” In the wake of Riseborough’s shock Best Actress nomination, the panel’s board of governors deliberated at a previously scheduled meeting on Tuesday.
Based on concerns that emerged last week about the “To Leslie” awards campaign, the Academy has begun a review of the film’s campaign tactics. The Academy has determined that the activity in question does not rise to the level that the film’s nomination should be rescinded. The outreach that caused the concern.These tactics are being dealt with directly with the responsible parties,” Academy CEO Bill Kramer said in a statement.
“The purpose of the Academy Campaign Bylaws is to ensure a fair and ethical award process – these are the core values of the Academy. In view of this review, it is clear that the components of the Bylaws must be clarified to help create a better framework for a respectful, inclusive and unbiased campaign. These changes will be made after this awards cycle It will be shared with our members. The Academy strives to create an environment where votes are based solely on the technical and artistic merit of the films and eligible achievements.”
Since the Oscar nominations were announced, industry professionals and reporters have been debating whether the 41-year-old English actor’s award campaigns broke any of the Academy’s strict rules and guidelines. Directed by Michael Morris, “To Leslie” grossed just $28,000 at the box office. This did not prevent the formation of a Best Actress campaign, along with rumors that the group may have used “aggressive” tactics to target the 1,302 members of the casting branch to secure a nomination for Riseborough.
One of the most prominent potential violations of the campaigns is a The Instagram post has since been deleted From the “To Leslie” account that quoted an excerpt from Richard Roeper’s 10 Best Films of the Year, which referenced fellow Best Actress nominee Riseborough Cate Blanchett (“Tár”).
variety Talk to many anonymous voters from AMPAS Over the past week, the majority agreed that there was no impropriety and that her nomination should not be revoked. It has only happened nine times in Academy history.
The Academy’s first statement after the nominations were announced did not specifically name Riseborough or “To Leslie”.
“We are conducting a review of the campaign procedures around this year’s nominees to ensure no guidelines have been breached and to advise us whether changes to the guidelines are needed in the new age of social and digital communication,” the statement read. “We have confidence in the integrity of our nomination and voting procedures and support genuine grassroots campaigns for outstanding performance.”
The Academy and its Board of Directors meet annually at the post-ceremony autopsy session to discuss any potential changes to the show or its rules. Updates and revisions to the rules and regulations can arrive after Oscars Concert on March 12th.
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