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Amazon has a new name for its free TV streaming service

Amazon has a new name for its free TV streaming service

Smith/Gado group | Photo archive | Getty Images

Amazon I jumped into the ad-supported video streaming market three years ago with IMDb TV. Later this month, this product will have a new name.

On April 27, IMDb TV will become Amazon Freevee, a name the company said better reflects the free nature of the service.

The ad-supported video-on-demand (AVOD) space has caught fire in recent years, gaining momentum during coronavirus pandemic, where consumers streamed more movies and shows. Competitors include Paramount Global Pluto TV, Crackle, Tubi and Roku Channel from Rocco.

Amazon is trying to play on both sides of the streaming market. Its Prime Video service is available with a monthly subscription of $9 or as part of a full Prime membership of $15 per month. As for Amazon, it competes with the likes of NetflixAnd Disney+, Hulu, HBO Max, and NBCUniversal’s Peacock, although some of these also have ad-supported free tiers.

Paid subscription services still dominate the streaming space, but ad-supported offerings are getting stronger. In January 2021, nearly 34% of American households with video streaming access used ad-supported streaming services, according to Nielsen بيانات data.

IMDb, the movie and TV website acquired by Amazon in 1998, Launched The free streaming service in 2019 under the name IMDb Freedive. Amazon said Wednesday that the product has “experienced massive growth,” with monthly active users tripling over the past two years.

Amazon has not released an active user meter for IMDb TV, but said in May It has 120 million monthly active users across all ad-supported video content, which includes IMDb TV, Twitch, live sports and other channels.

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The company said Amazon expects to increase Freevee’s list of original TV and movies later this year.

“We look forward to building on this momentum with a growing roster of innovative and broadly engaging originals, and we are excited to establish Freevee as the first AVOD service with the content audiences crave,” said Jennifer Salk, President of Amazon Studios. statment.

Disclosure: Peacock is the streaming service of NBCUniversal, CNBC’s parent company. Comcast owns NBCUniversal.

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