Lumenpulse Inc. based in Montreal, Canada, announced the signing of a strategic partnership agreement with UAE-based Lightitude. The agreement will include Lightitude support for Lumenpulse’s business in the Middle East and North Africa. The relationship will be managed out of Lumenpulse’s recently opened London, UK office.
Under the terms of the agreement, Lightitude will act as a specification agent. As specifying agent, Lightitude will provide local support to specifiers, including managing sample requests, facilitating mock ups, and offering technical and commercial support as needed. In this way, Lightitude hopes to ensure that Lumenpulse can locally and actively support project specification in the region. Lumenpulse says that the agreement will also ensure that distributors and agents in the region will continue to receive the most competitive Lumenpulse pricing available.
“The region has a unique trading culture that supports multiple distribution networks in each country,” said Gorm Teichert, Executive Vice President International Sales for Lumenpulse. “Lightitude will work in a very strategic role on our behalf and be the feet on the ground for Lumenpulse. They bring knowledge and experience of local markets and networks – and together with our LED fixture expertise– will enable us to choose the right distribution channels and be closer to the specifier so we can add value to our clients.” “We created Lightitude to be an impartial specification partner for the new age of lighting companies.” said Ziad Debbas, Vice President Lighting at Lightitude parent company Debbas Group. “We are delighted to enter into this agreement with a truly innovative company like Lumenpulse. This is a forward thinking relationship that will ensure local markets will be fully supported as they realize the potential of Lumenpulse’s high quality portfolio of products.”