July 14, 2024

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Nissan made the Z more expensive when they should have made it cheaper

Nissan made the Z more expensive when they should have made it cheaper

A curious phenomenon that most enthusiast cars are experiencing is the explosion of first-year sales. A combination of hype and desire usually gets things started strong, but sales can eventually wane without review to maintain the interest of a fickle public. Recently, automakers have been turning to special editions to stimulate sales, and while not all of them are desirable, here’s one with huge visual tweaks. The 2024 Nissan Z Heritage Edition has arrived, and my word, is it going to be the most cheerful orange color ever. You’re basically seeing the Tokyo Auto Salon brought to life in American showrooms, and although it looks great, this expensive special edition is not what the Nissan Z needs.

The immediate start of this special edition was inauspicious, with the final Heritage Z edition being a bit disastrous. The final 370Z Heritage Edition was just a stripe and upholstery on a base car, meaning it got an open differential, small brakes and a relatively simple interior. The new one corrects that, but it may be too much.

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The big story about the 2024 version, aside from being bathed in the gorgeous New Sight Orange paint, is the new front bumper that Jason wrote about previously. It does a great job of crushing the new Z’s gap, all while giving the impression of a proper air dam thanks to the flared valence. Add a set of retro stripes and some laurel around the Z logos on the C-pillars, and this visual treatment works.

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Equally important to the paint and front bumper are the new eight-spoke wheels inspired by the iconic RS Watanabe race wheels that are popular on everything from classic Japanese sports cars to race-prepared Dodge Ram Vans. I’m usually a certified hater of black wheels, but something about this design just works. Thumbs up.

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Nissan Z Heritage Edition

If this limited-edition Heritage Edition is giving you a taster, there’s a reason for that: It’s almost identical to a show car that debuted at the 2022 Tokyo Auto Salon. The only really new addition is a set of mounted fender flares borrowed from the Nismo model, which fit the old look well, But just because we’ve seen a visual pack before doesn’t mean it doesn’t look great. This Limited model makes a great first impression, but there’s one big problem – the Nissan Z Heritage Edition costs $60,275 including shipping, and a new $60,000 model isn’t what a rear-wheel-drive coupe from Nissan needs right now. .

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The biggest argument against the new Z is that the Toyota GR Supra 3.0 is a much better performance car than a non-Nismo Z at only $2,385 more than the Z Performance model with the big brakes and limited-slip differential, but even then, the GR Supra It doesn’t sell well. During the first quarter of 2024, Toyota sold just 484 GR Supras in total, down 44.4 percent year over year. Between rising interest rates and the general pressure on the cost of living over the past few years (remember, deceleration in inflation is not the same as deflation), a lot of people don’t have the budget for a sports car that will be $60,000 out the door after taxes and dealer fees.

Nissan Z Heritage Edition profile

Part of the genius of the old 370Z in later years was not only that it was relatively cheap, but that all the performance goodness wasn’t locked in with all the luxury trappings. The Sport model added big Akebono brakes, a limited-slip differential, forged wheels, Bridgestone Potenza S007 tires, some subtle aero modifications, and a Bose stereo to the cloth-upholstered base model, and sold for thousands less than the upscale Sport Touring model. .

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If Nissan needs a way to boost sales, a new clubsport-style variant of the new Z ranging from the $44,110 Sport model to the $54,110 Performance model could be an attractive proposition. Put the brakes, limited-slip differential, and wings together, skip the Bose stereo, updated infotainment screen, and leather seats, and then release it to the public for less than $50,000 including shipping. Ultimately, price is everything, and an affordable model with the desired equipment can go a long way in seating.

(Image source: Nissan)

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