It is quite possible that in the fifth decade of her career, Kate Bush She’s enjoying more global popularity than ever – particularly in the US – thanks to her use of the 1985 classic “Running Up That Hill” as a central plot device in the fourth season of “Stranger Things.”
While the longtime reclusive singer has enjoyed star status in her native England, she has collaborated with artists from Prince to Peter Gabriel and has written and recorded hits like “Wuthering Heights” and “This Woman’s Work” (popularly known when covered in 1996 by Maxwell) and others, she was It topped the Billboard Hot 100 when “Running Up That Hill” peaked at number 30 in November of 1985.
However, that could all change on next week’s chart, based on the numbers the song released in the days following the premiere of Stranger Things last weekend. It’s rare for Bush to agree to the use of her songs in film and television, but it turns out she’s a fan of “Stranger Things” and agreed to multiple uses on the show (head here to diverseInterview with the show’s music supervisor about how it all came together).
In total audio consumption, “Running Up That Hill” saw its biggest increase between Monday and Wednesday, according to data from Luminate, jumping from 12,000 on-demand streams on Sunday to nearly 34,000 equivalent songs on Wednesday (June 1). Compared to the previous week, when the song was recorded on hundreds of streams, it represented a jump of more than 8000%. Streaming also saw a rise of nearly 330% as the song’s audience rose from 41,000 to over 422,000 in a week.
Video saw the biggest increase, posting a nearly 15,000% increase from the previous week.
On Spotify, Monday saw an 8700% increase in global song streams. There was a 9900% increase in Spotify streams in the US, and a more than 1,600% increase in global streams for the Kate Bush catalog.
On Apple Music, the song’s global streams were up more than 5,400% over the weekend, compared to the same three days in 2021. On May 30, the song saw nearly 100 times the number of plays it saw on the same day in 2021.
May 30 was the biggest Kate Bush day in Apple Music history, as well as singles for the song. “Running Up That Hill” reached the top 100 daily in 112 countries around the world from May 28 to May 31, and by May 31, it had reached the top ten in 34 countries around the world, including the United States, Germany, Norway, Belgium and New Zealand. It ranked second out of 11 countries, including the United Kingdom, Canada, Saudi Arabia, Ireland and Australia.
At the time of publishing this article (June 3), it was number two on the Apple Music Daily Top 100 Global chart, and number three on the Apple Music Daily Top 100 USA.
Likewise, May 29th was the biggest date ever for Kate Bush’s Shazams; No other TV this year has synced more Shazams in seven days. At the time of this article’s publication, it was ranked #1 on Shazam’s Top 200 Global Companies and Top 200 in the US.
Similarly, Pandora saw a 231.45% increase in streams in the past week, and a 224.2% increase in ‘likes’.
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