Ford is reopening orders for its all-electric Mustang Mach-E while also bumping into the EPA-rated crossover range and slashing prices along the way. The move comes as electric vehicle prices remain in flux amid Tesla’s price cuts and ongoing uncertainty over the federal tax credit.
The Mustang Mach-E is currently Ford’s best-selling electric vehicle and the third best in its overall class, helping propel the automaker to its position as the number two seller of electric vehicles in the United States. Ford recently said it aims to double the number of Mach-Es built per hour in 2023 to a run rate of 210,000 by the end of the year.
Orders for the Mach-E were briefly closed as the company completed renovations at its Mexico plant. To help sweeten the pot, Ford has also improved the Mach-E’s range, increasing it to the EPA’s estimate of 250 miles for rear-wheel-drive models and 226 miles for the two-engine all-wheel-drive versions.
Here’s how the price cuts break down:
While much ink has been spilled about an impending price war for electric cars, most of the action is currently taking place within just two companies: Tesla and Ford. Tesla has cut overall prices five times since January 2023 as demand for its cars appeared to falter. It also raised prices slightly, most recently by about $250 per model in the US.
Meanwhile, the prices of Ford’s electric cars are on a similar roller coaster. Mustang Mach-E prices went up last year, then fell earlier this year, and now they’re down again. Meanwhile, the F-150 Lightning retails for about $20,000 more than the originally announced price. But while the F-150 Lightning qualifies for the full 7,500 EV tax credit, the Mustang Mach-E only qualifies for half of that, or $3,750.
But so far, other automakers have refused to follow Tesla and Ford into a price war, committing to sit back and let things shake.
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