Banning sales of A750, A580, A380 GPUs, MSRP and positioning

Our friends in Taiwan told us that Intel made a call to some members of its supply chain a week ago and revealed some final details about the upcoming ARC launch. Seeing two become three in a separate GPU world was just a wish three years ago but is now very much a reality.

Initial batch of Intel ARC GPUs leaked: A750, A580 and A380 MSRP and positioning details

We have details of all the SKUs that will be launched in the near future. Intel will go with an amazing launch. These first shots will consist of 3 GPUs, two of which will be launched together and one to come weeks later. The initial launch will consist of the A750 and A580, followed by the A380 a few weeks later. The flagship A780 will not be fired at the first shot. Interestingly, this time around, Intel didn’t reveal a specific date for blocking sales to its partners but instead revealed a range – with the exact blocking date for each SKU called separately after launch. Without further ado, here are the details:

The mid-range performance card from Intel is the Intel ARC A750 graphics card and will be comparable to the RTX 3060 in terms of performance. Intel also told its partners that drivers are improving rapidly and should expect to see continued performance improvement after launch (AMD FineWine anyone?). The A750 will have an MSRP of $350. NVIDIA’s RTX 3060 has an MSRP of $330 but currently retails between $479 and $599 on Newegg. If Intel could force the MSRP, that would be a great deal!

This is followed by the budget entry for the Intel ARC A580 GPU, which is roughly comparable to the performance of the RTX 3050. The same driver/performance guidelines apply. The MSRP for the A580 will be $280. Similarly, NVIDIA’s RTX 3050 has an MSRP of $250 but retails for $329 on Newegg.

Finally, we have the entry-level Intel ARC A380 GPU which is roughly comparable to the GTX 1650 and will cost $150. The NVIDIA GTX 1650 has an MSRP of $150 but currently retails for around $220 on Newegg.

If Intel can implement MSRPs through discounts and marketing assistance, as well as amazing Intel features Implementation of XeSS (and widespread support for the game), the company will have a very good head start in the market. Predatory pricing with further reductions to MSRP should not be feasible to establish initial market share. However, if they cannot implement the MSRPs, there may be a problem in gaining momentum to establish an initial market share.