On Tuesday, Amazon said its lawsuit would allow it to “identify bad actors and remove fake reviews requested by these scammers” that the company’s human and automated systems could not detect on their own.
In its complaint, Amazon said it was taking legal action “in order to find out the identities of its managers, to shut down those groups, and to seek to give up the illicit gains they got from brokering fake reviews.” The complaint asks a Washington state court to issue a cease-and-desist order against the alleged fictitious review mediators, as well as damages and attorneys’ fees to be awarded to Amazon.
Amazon said Meta, the parent company of Facebook, has removed more than 5,000 fake review groups from the social network since 2020 as a result of Amazon reporting to the social media giant.
One of the Meta groups it removed on Facebook earlier this year was called “Amazon Product Review” and has more than 43,000 members, Amazon said, adding that mock review campaigns run across several major social media platforms.
“Groups that request or encourage fake reviews violate our policies and are being removed,” Meta spokesperson Danny Lever said in a statement provided to CNN Business. “We are working with Amazon on this and will continue to partner across the industry to address fake and spam comments.”
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