Here’s a sign of the times: Activision has confirmed with newly released financial documents that it made more revenue from mobile games in the past quarter than it did from all console and PC games combined.
As I spotted it TweakTownActivision’s Quarterly Report was released last week and sheds some light on how its biggest games across PC, console and mobile are performing financially. And because of games like Immortal DiabloAnd the Call of Duty MobileAnd the Candy Crush Sagatrapped Call of duty The publisher earns a lot of money from mobile games. In fact, more than half of its total revenue for the second quarter of 2022 came from mobile titles and not from console or PC games.
According to the reportAbout 51 percent of Activision’s total revenue from the second quarter of 2022 came from mobile games. This adds up to the total mobile gaming revenue of $831 million. Meanwhile, its console games brought in about $376 million, and PC games brought in a little less, $332 million. Finally, it made $105 million from events and esports.
What you might not expect, especially if you don’t realize how huge mobile gaming has been over the past decade, is that the $831 million in mobile games came mostly from King titles rather than things like Call of Duty Mobile. In the report, Activision says that King titles like candy crush And the Farm Heroes It brought in more than 680 million dollars.
What these numbers reveal is that for big publishers like Activision, the future is likely to be the future as they invest more resources and money in mobile games and focus less and less on console games. In an era where AAA games are more expensive than everAnd the It takes years to buildMobile gaming has become a lifeline for big game companies looking to keep their heads above water.
For Activision it’s especially important as Call of duty Still losing millions of players And the poor performance. Given that the company has spent years focusing on a lot of its energy Call of duty–Sometime even owning every studio you own Working on franchising in some capacity – it is likely that he will seek to diversify into mobile more, not less, moving forward.
It should also be noted that Activision’s highly successful mobile games are one of the main reasons Microsoft began buying the company earlier this year In the wake of massive public fallout after the company was sued Over years of sexual harassment and discrimination.
Somehow, Call of duty And the Cans It’s like the rewards that Xbox gets on top From King and her money printing games.
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