Press Releases

Romance in Times Square

LED luminaires by Zumtobel make Valentine’s Day Heart swell


On Valentine’s Day, NYC’s Times Square  will radiate with romance. This year, Denmark-based Bjarke Ingels Group (BIG) architects have provided the “City Pulse” heart sculpture made of 400 transparent acrylic tubes fitted with LEDs, which pulsates light in the midst of the urban bustle. Lighting solutions expert Zumtobel has sponsored the LED lighting system that illuminates this work of art.


The Times Square Alliance business improvement district in New York has implemented the Valentine’s Day Heart for the fourth time in a row. In collaboration with renowned artists and architects, the subject of love is elaborately set center stage. BIG♥NYC by BIG is the title of this year’s project. The theme of this installation is “more people = more love”. A single person can actually activate the ‘beating’ heart by touching the panel set up next to the installation. The more people take each other by the hand to form a human chain, the faster the heart will pulsate to finally climax to create the feeling of a radiant, brightly burning heart. In this way, an impressive lighting scenario is created by focusing human energy – a luminescent symbol of love, so to speak.


The three-meter tall luminescent sculpture is made of 400 transparent acrylic tubes fitted with LEDs. They form a cube around the red Valentine’s Day Heart, which reflects the city lights. The heart itself seems to hover in the air.


“City Pulse” is tangible proof that lighting experiences are artful pieces of culture. For Zumtobel, communication and exchange in the context of international project partnerships with architects, light designers and artists is an important issue. The joint development of project-related special solutions individually adjusted to specific requirements provides valuable stimuli to innovation for light to be used as a means of creative design. 


The 2012 Valentine’s Day Heart was officially inaugurated on February 6th. On Valentine’s Day, many couples will use Times Square as a unique backdrop as they renew their marriage vows.



Brief profile

Zumtobel Lighting, Inc. is a global company with U.S. manufacturing facilities in Highland , N.Y. and Fair Lawn , N.J.  Zumtobel Lighting offers a complete line of downlighting, track, linear and recessed fluorescent systems, and LEDs with European design, all produced in North America . Zumtobel is a brand of the Zumtobel AG group with its head office in Dornbirn , Austria .



About Times Square Alliance
The Times Square Alliance, founded in 1992, works to improve and promote Times Square – cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. In addition to providing core neighborhood services with its Public Safety Officers and Sanitation Associates, the Alliance promotes local businesses; encourages economic development and public improvements; co-coordinates numerous major events in Times Square (including the annual New Year’s Eve and Broadway on Broadway celebrations); manages the Times Square Visitor Center and Museum; and advocates on behalf of its constituents with respect to a host of public policy, planning and quality-of-life issues.




                                                            BIG (Project Leader: Daniel Kidd)

                                                            Times Square Alliance


                                                            Local Projects


*Images for online distribution only. Not to be reproduced without giving credit to the photographers. Please contact us for rights to photographs.




For More Information Please Contact:

Linsey Levine

Marketing Communications Specialist

Zumtobel Lighting, Inc.

3300 Route 9W

Highland, NY  12528


T:  845-691-6262, Ext. 7666



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