Reuters and NASDAQ Form Advertising Aliance

Reuters news agency and the NASDAQ stock market have announced an advertising
alliance which will allow marketers to use the famous Reuters sign and the NASDAQ
digital billboard together for advertising. The alliance dubbed Time Square 2
will offer for the first time, “roadblock” advertising on the south
side of Times Square. Walker Jacobs, Vice President and the Head of Media Sales
for Reuters, said, "In the past, we’ve had great success with marketers
like Nike, Yahoo!, and Sun Microsystems seeking to creatively engage consumers
on a large scale in Times Square. With this extraordinary alliance with NASDAQ,
we plan to bring some of the same technological innovation to NASDAQ’s Tower as
we have done with The Reuters Sign over the past years – for example, having the
two giant displays interacting with each another. By joining forces with NASDAQ
and its landmark Tower, we can expand on the power of out-of-home marketing to
consumers exponentially."
The Reuters sign spans 22 stories, and the
NASDAQ tower covers 7 stories and is one of the largest LED display screens in
the world. Reuters
News Release