Philips Lumileds Signs Distribution Agreement with KORE of India
June 11, 2013...GE Lighting reports that Weber State University’s installation of its Albeo™ LED High Bay lighting at the Dee Events Center has been met with resounding praise. The university in Ogden, Utah USA, replaced its high-intensity discharge (HID) lighting commonly found in sports arenas with the Albeo ABHX-Series. According to GE, the Albeo ABHX-Seriesuses uses 70 percent less energy and is expected to save the university nearly $40,000 each year.
When assessing a potential energy-saving project, the WSU Energy & Sustainability Office found that HID lighting at the Dee Events Center was one of the single biggest power hogs. However, the university couldn't find other examples of using LEDs for lighting a sports arena.
“Month after month when the electric bill came for the Dee Events Center, all we could do was cringe and pay,” said Jacob Cain, WSU Energy & Sustainability Manager. “The new high bay lighting gives us brighter light with fewer fixtures, and we spend less money on energy. Now that’s something we welcome and our teams and fans can appreciate.”
GE Lighting offered the university an LED high bay fixture that is commonly used for warehouse applications. WSU’s energy team ordered one for analysis. They tested its capabilities for the unique setting. The Energy and Sustainability team measured its distribution of light, dimming capabilities, and net change in weight applied to the lighting scheme known as the cloud at the home of WSU’s men's and women's basketball. A mounting system was designed and fabricated, and then the single unit was hung for review by the athletics department.
Upon approval, 100 HID fixtures were replaced with a total of 80 LED fixtures. The installation was timed to take place without interrupting the basketball court's regular use. The new LED high bay lighting produces more than 200 foot candles, or the amount of light that falls on a given surface. This is reportedly double that of NCAA requirements for courts. Whereas the original lighting produced dim spots on the court, and foot candles ranged from 60-150 depending on location, Cain said.
Officials with WSU are pleased with the Albeo ABHX-Series because of the lighting quality, brightness, and distribution. In addition to considerable energy savings, GE says that it increases the ability for special effects because the LEDs instantly illuminate with no buzz or flickering and can be dimmable and adjustable in nine zones throughout the arena.
Additionally, GE says that the Albeo ABHX-Series LED lighting fixtures significantly diminish maintenance needs at the arenas where swapping bulbs requires special equipment and trained personnel. GE says that Albeo ABHX-Series LED lighting has an L70 of 100,000 hours, meaning that the LED fixtures are expected to still produce at least 70 percent of their original brightness after about 100,000 hours.
The Albeo ABHX-Series fixture can reportedly substitute for a range of legacy high bay lighting systems such as 250-watt to 1500-watt HID and four- to eight-lamp T5/T8 high-intensity fluorescent lighting. Conventional four to eight lamp T5s and T8s reportedly burn-out after 20,000-30,000 hours.
June 11, 2013...Comcast, a global provider of video, cable, and high speed internet based in
Philadelphia, Pennsylvania and Osram Sylvania, have agreed to offer Sylvania's
LED bulbs that can be controlled remotely from Comcast's Xfinity Home
platform. Comcast says that collaborating with Osram Sylvania further enhances
its Xfinity Home service. The Xfinity Home service can now use LED smart light
bulbs that can be plugged into any standard light bulb socket, and that can
save up to 83 percent in energy costs and last up to 17.5 times longer than
standard incandescent light bulbs. This partnering with Osram Sylvania
reportedly makes Comcast the first cable and Internet service provider to offer
an integrated remote controlled light bulb.
The Sylvania Ultra iQTM LED BR30 flood light bulb has an L70 of 35,000
hours. It has integrated dimming controls that use the Zigbee® Home Automation
standard for wireless control using a smartphone or the Xfinity Home app. The
11w Ultra iQ BR30 bulb emits 700 lumens and offers 63 lumens per watt. The warm
white 2700K color temperature lamp with color rendering index (CRI) of 80, is
dimmable to 5 percent and boasts up to 83 percent less energy consumption than
the incandescent bulbs they replace. Xfinity Home is a broadband and cloud-based platform that provides
next-generation home security, control and energy management that allows
customers to stay connected to their home and family through the use of an
interactive Web portal, mobile devices and the free Xfinity Home app. Comcast's
Xfinity Home service offers 24/7 professional monitoring in addition to home
control and remote energy management services that include lighting controls,
digital thermostats, live video monitoring, custom text and e-mail alerts,
remote arming and disarming capabilities, water and carbon monoxide sensors. “With Osram Sylvania, we are bringing innovative lighting solutions
that integrate with the Xfinity Home platform and provide home control and
green technology features to our customers,” said Mitch Bowling,
Senior Vice President and General Manager of New Businesses for Comcast Cable.
“Home automation is a growing trend that takes complex ideas and
turns them into simple solutions that can be delivered to thousands of people.
This is another example of how we are continuing to evolve our Xfinity Home
product by creating more innovative home control solutions for our customers to
enjoy.” “We are proud to work closely with Comcast to develop
sophisticated, yet easy-to-use, lighting solutions for Xfinity
Home,” said Tim Lesch, Senior Vice President, Osram Sylvania.
“These energy saving light bulbs allow consumers to remotely control
their lighting via a smart device when they need them, and set the desired
level of brightness, while helping to save power and electricity costs
The Sylvania Ultra iQTM LED BR30 flood light bulb has an L70 of 35,000 hours. It has integrated dimming controls that use the Zigbee® Home Automation standard for wireless control using a smartphone or the Xfinity Home app. The 11w Ultra iQ BR30 bulb emits 700 lumens and offers 63 lumens per watt. The warm white 2700K color temperature lamp with color rendering index (CRI) of 80, is dimmable to 5 percent and boasts up to 83 percent less energy consumption than the incandescent bulbs they replace.
Xfinity Home is a broadband and cloud-based platform that provides next-generation home security, control and energy management that allows customers to stay connected to their home and family through the use of an interactive Web portal, mobile devices and the free Xfinity Home app. Comcast's Xfinity Home service offers 24/7 professional monitoring in addition to home control and remote energy management services that include lighting controls, digital thermostats, live video monitoring, custom text and e-mail alerts, remote arming and disarming capabilities, water and carbon monoxide sensors.
“With Osram Sylvania, we are bringing innovative lighting solutions that integrate with the Xfinity Home platform and provide home control and green technology features to our customers,” said Mitch Bowling, Senior Vice President and General Manager of New Businesses for Comcast Cable. “Home automation is a growing trend that takes complex ideas and turns them into simple solutions that can be delivered to thousands of people. This is another example of how we are continuing to evolve our Xfinity Home product by creating more innovative home control solutions for our customers to enjoy.”
“We are proud to work closely with Comcast to develop sophisticated, yet easy-to-use, lighting solutions for Xfinity Home,” said Tim Lesch, Senior Vice President, Osram Sylvania. “These energy saving light bulbs allow consumers to remotely control their lighting via a smart device when they need them, and set the desired level of brightness, while helping to save power and electricity costs “
June 11, 2013...Doha, Qatar based, The Creative Communications Group (CCG) has invested in Robe's LED moving lights, 48 x LEDWash 600s. CCG, headed by Jalal Dudin, is a lighting and sound rental companies of the Gulf region. Over the years, Jalal has invested heavily and regularly in innovative premium brands.
“I needed a good quality LED wash light for rental stock and Robe has the best fixtures,” confirmed Jalal, who considered several options before making his choice. He added that the LEDWash 600 is now on virtually every technical rider that they are seeing when it comes to specifying a moving LED wash light.
“They are reliable, lightweight, the output is amazing and the wireless functionality is really useful – we have used it many times,” he stated.
Almost as soon as the LEDWashes were delivered to CCG in Doha, they went straight out on the 2012 Doha Tribeca Film Festival, where they were spec’d by LD Adam Bassett. They have also been on many other high profile jobs and CCG is looking at expanding its stock in the near future.
June 10, 2013...Rambus Inc. of Sunnyvale, California USA, has introduced the capability for in-lamp adjustment of color temperature in its LED-based PAR30and BR30bulbs. This development follows the general release of the Rambus PAR30 and BR30 bulbs. Rambus says that its in-lamp color adjustment technology allows consumers to adjust color temperature, as needed on a single bulb or to individually match a group of bulbs to achieve the desired color temperature from cool white of 5,000 kelvin to neutral to warm white of 3,000 Kelvin with CRI varying from 86 to 82, respectively over that range. The technology employs a color mixing light guide with a unique mechanical system that positions a remote Intematix red phosphor over a white LED to produce the desired color temperature (see photo).
Rambus contends that with a simple turn of a dial on the bulb, users can cost-effectively change the color temperature of an LED. It does not require additional LEDs or multi-channel drivers. Rambus asserts that in the commercial sector, this technology enables simplified SKU management and is scalable to meet changing needs. Additional CCT offerings are expected to be available in the future, including 3500K to 1850K and/or 400K to 2000K types of ranges, as well as applying the technology to Rambus' A19 lamp.
“We are excited to add more revolutionary capabilities to our LED bulb product portfolio. The ability for the end-user to control and update the color temperature of their bulbs is unique within the lighting industry,” said Jeffery Parker, president of the Rambus Lighting and Display Technology business. “Whether it’s a consumer, distributor, store owner or facility manager, this new capability means users can purchase the bulb today without worrying about replacing it later if their color temperature needs change.”
Rambus has typically been known for its value-add technology and process licensing. The addition of direct to market consumer level products, as well as exploring direct manufacturing for privately labeling arrangements, are new additions to their business strategies. The company is currently accepting commercial requests for the PAR30 and BR30 bulbs, which are expected to be generally available in Q3 of this year.
June 6, 2013...IDTechEx Research, predicts that OLED lighting will probably remain a small niche market over the next ten years. IDTechEx Research says in its "most likely" scenario that OLED lighting will become a $1.3 billion market in 2023 - equating to 1.3% of the market size of LED lighting at that time. IDTechEx predicts that OLED lighting will likely struggle to define and communicate its unique selling points and may remain an over-priced and under-performing option compared to LED lighting, unless Apple-like design innovation occurs. IDTechEx asserts that OLED lighting companies will inevitably have to capitalize on superior design features to carve out niche markets in the hospitality, shopping and architectural sectors. The company contends that profits for panel makers will be squeezed due to stiff competition. IDTechEx predicts that the demand will migrate downstream to the OLED fixture and luminaire designers who will be the demand creators. Therefore, according to IDTechEx, the market for OLED lighting will depend upon how well OLED lighting fixture designers do their job in differentiating their product from LED products on the market.
The company notes that while OLED displays are growing in popularity, especially in the mobile device market, their lighting counterparts are still actively trying to define their unique selling points vas. LED lighting. Also, OLEDs lag behind in terms of efficiency which is in the range of 20-50lm/W. Whereas LEDs regularly offer 90-100 lm/W at package level (the LED chip encapsulated) efficiency. Also, the lifetime of LEDs far exceed that of OLEDs. Indeed, LED lamps regularly offer in excess of 50,000 hours, which is why they initially found a niche market in out-of-reach outdoor applications. Currently, OLED lighting offers a mere 5,000 to 15,000 hours of operational life even when encapsulated.
The company points out that LED lighting is also now low cost, selling at $5/klm at package level (luminaires costs $20-$100/klm). Contrast this with the exorbitant price of OLED today. They cost $300-$500/klm at panel level, excluding the cost of fixture design, retail, installation and profit margins. The main cost drivers are the encapsulation layer (barrier, adhesive and desiccant) and integrated substrates (transparent conductive layer, substrate and out-coupling layer).
IDTechEx notes that in the current configuration, cavity glass is usually used as the barrier. This is expensive first, because additional processing is required (sand blasting) to carve out a cavity, and secondly because large glass manufacturers are reluctant to commit production capacity given the low demand. The company says that a change in system configuration from cavity to frit glass and then from frit glass to thin film encapsulation is needed to drive the cost down. Today, encapsulation layers (including desiccant and adhesive) cost $400-$500/m2.
In OLEDs, IDTechEx says that the integrated substrate is also a substantial cost driver. The integrated substrate includes the substrate (glass), transparent conductive layer (mostly ITO), metal electrodes, planarization (all patterned by photolithography/etch) and external light extraction film. The entire stack today costs $800-$900/m2 currently, but the company says that this can be driven down to $100-$120/m2 in 2023. Innovation is taking place here with the advent of printing, grid materials, etc.
OLED lighting offers high potential for large-area emission, although today OLED production takes place on Gen-2 substrates only. Similarly, OLED lighting offers good form factors, although today most OLED lighting applications are made on rigid glass.
While the LED lighting market is much more mature, IDTechEx notes that recently many companies have become pursued OLED lighting. The company predicts that active materials used in OLED lighting will experience a fast cost reduction rate because of the OLED display industry and also because costs will scale with volume.
IDTechEx asserts that this is different from the other two layers since the demand is mostly driven by factors outside the OLED lighting space. Whereas active materials currently cost $350-$400/m2, IDTechEx expects this to fall to $70-$90/m2 in 2023. The company says that fixture design can help differentiate the OLED market. However, LEDs with the right optics can achieve surface emission that has a similar appearance to OLEDs.
For all of these reasons, IDTechEx says OLED lighting will likely remain a relatively small part of the lighting market.
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Commentary & Perspectives...
June 13, 2013...When transformational technology is introduced to a 100+ year old industry, one of two things happens: A) It changes the technology in the market or B) It changes everything. We've long held that LED lighting will change everything about lighting, but have only nibbled at the edges of how those changes will affect how the market operates (aka "everything", at least if you're involved in it). While we're not ready to make the case that all aspects of the market will change, an announcement this week has us pretty convinced that it's not unlikely that much of what we know about how "business is done" could be re-mapped from top to bottom.
This week's glimmer of "something on the horizon" came in the form of an announcement by Comcast and Osram Sylvania that Osram's remote controlled LED lamps will be offered as part of Comcast's Xfinity Home service, oulined in our article here. (The pronunciation is unknown, but I prefer making up a French version, juh-fin'-eh-tey'). As described in the coverage, Xfinity Home is a broadband and cloud-based platform that provides next-generation home security, control and energy management that allows customers to stay connected to their home and family using an interactive Web portal, mobile devices and/or theXfinity Home app. Comcast's Xfinity Home service offers 24/7 professional monitoring in addition to home control and remote energy management services that include lighting controls, digital thermostats, live video monitoring, custom text and e-mail alerts, remote arming and disarming capabilities, water and carbon monoxide sensors (their propaganda, here). Got it? Does everything... Got it.
While this was interesting as yet-another bit of evidence of the digital emitters and digital controls enabling the coming smart lighting wave, what I'm pointing to here is yet another example of shifting paradigms... In this case, it's the bundling.
Bundling is a common marketing strategy to bring two loosely associated items into a common "thought" for lack of a more specific, but more encompassing word. Think for a moment about product placement in entertainment. An example would be my watching a fun TV program (say "Warehouse 13") and where I begin to notice that the agents are zooming through the forest in a Prius. Conveniently (for the placemment) it later got melted, and the agent showed up at HQ in a shiny shiny new one. While hopping out he gives the mirror a quick buff and comments, "This is a much better color for me...". During a slow-thumb moment on the DVR, a commercial snuck onto our bargain-priced LED-backlit TV and low and behold, it was Toyota touting the Prius as the "official car of the Warehouse 13 agents". I'm having fun watching the show (that would be "the thought") and Toyota grabs a piece of that so my brain connects Prius and "fun" without them having to do any convincing at all. Much short of 300 horsepower, the brain planted in my head tends to reject the association (NCIS' Dodge Charger is more my style, which is probably why the Prius struck me as... interesting), but it's in there nonetheless. Next time I'm car shopping, I'll likely have to make a decision to either accept or reject that implanted association much as I have to wrestle with rejecting Frosted Flakes in the grocery aisle ("... they're gggrreat!"), while less well branded cereals get no thought at all.
Beyond thought-sharing, we also get business-sharing out of bundling. One expects Osram is getting volume, driving down the cost of components and products, while Comcast likely expects to get goodwill and "taking care of it all" types of association out of the bundling. More subtly, their customers actually begin to expect the Xfinity service to pretty much doing the thinking for them when it comes to their home environment. While someone may not initially "need" their iPhone to turn on their lights for them when they arrive home, once they play with it a little, and maybe set up that entry light to flip on when they hit the driveway, it will miraculously become something they really do miss as soon as they don't have it. (We're all children... we don't know we want a toy, but once you have handed it to us, you'll be hard pressed to take it away, even if we haven't played with it in months...). As the song goes, "You don't know what you've got til it's gone..."
So what's really the big deal on this bundling? Simply put, this is just the beginning. If I can become the "data repository" for your life, I can watch what you do, what you need, what you like, and I can usefully predict what else you will want and need from there. I can market to you; specifically to you, and I can entice you to buy more of the things you want or need from me, or through me. Google knows this. Microsoft knows this. Your internet provider knows this. And very soon, the lighting industry will know this. And in knowing they will be caught up in a very big wave that we can just call, "Predictive need fulfillment" (someone will coin something cooler, but I'll stick with that for now). Smart lighting, enabled by the myriad of sensors it will soon house, will not only respond to your requests "at the moment" but will begin to learn and predict what will make you happier or more productive or more fill-in-the-blank-with-whatever. Interestingly enough, the "bundling" will be quite natural as lighting is ubiquitous, so it will end up with the ownership of many more sensors than just matter to the lighting itself. Xfinity can monitor and adjust your thermostat and protect you from carbon monoxide. Other than cost (at this moment), what limits that to one CO sensor and one thermostat in the room? How about sensors that know where they are in the house, feeding back temp and CO and occupancy info and sunlight quanity which all arrive at the controller and suggest the predictive route to maintaining maximum comfort with maximum efficiency (sunlight now means heat soon... If the space is occupied, but the occupant is sitting at a desk: Is it better to autodim the windows and increase the articial light given the season, heating/coolling need and current demand-response energy rates or let in more sunlight, dim the lights and adjust the HVAC?). Somebody only has to think through the brain-twisting options once, and the programmed system will adjust things from there on.
The concept of bundling will also greatly impact the whole service value-chain in the commercial lighting arena, but in entirely different ways. Electrical service companies (ESCO's) have, for many decades, made their money from installation, maintenance and supplies for lighting systems. As replaceable lamps (bulbs) become an artifact of history, what do these lighting support organizations become? How about bundling installation, configuration monitoring and information technology? "We install the lighting systems, monitor, maintain and optimize your lighting energy management... Oh, and we can do the same for the high efficiency HVAC equipment that our partner can offer you a 20% discount on." Or it might just be Google calling up to bundle your lighting management with your new Google-fiber ultra-bandwidth service. Or Microsoft tablets bundled with the light bulbs they like to control to set up that dance club. Now the only question you'll need to know is "Where's the darn ctrl-alt-del on this bulb?" Don't worry, you'll just have to say out loud, "Xfinity! My bulb is locked up," and Comcast will get that fixed right up for you.
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