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Acclaim Lighting Part of Upgrade and Revamp of the Hard Rock Casino in Tulsa, Oklahoma
February 4, 2010... The Cherokee Indian-operated casino teamed up with one of the premier names in rock-n-roll themed entertainment to form the Hard Rock Casino in Tulsa, Oklahoma. A $155 million upgrade and expansion of the former Cherokee Casino Resort was required to transform the gaming/hotel/nightclub complex into a Hard Rock franchise.
The casino, still owned and operated by Cherokee Nation despite its new name, was looking to get a facelift, when the branding and renovation opportunity with Hard Rock arose. Along with the obvious advantages of aligning itself with the world-famous pop culture icon came the challenge of assimilating $2 million worth of rock music memorabilia and other Hard Rock design parameters into the casino’s Native American roots.
The design required a blending of the old and new. This blending played out most dramatically on a large plastic light sculpture that hangs over 7 banks of slot machines in the casino’s 125,000 sq. ft. gaming area. The massive sculpture designed in a Native American motif with 7 elongated feather-like points, was comprised of a black metal frame containing pieces of different colored plastic. These were lit by fluorescent tubes from inside. However, the sculpture was much too bright and prominent for Hard Rock’s decor requirements, said Hard Rock designer Warwick Stone “the (Cherokee) chief liked it,” so the sculpture had to stay.
Thanks to some help from David Brecheen of Production Essentials LLC (Edmond, Oklahoma) and Acclaim Lighting LEDs, Stone was able to transform the light sculpture into a more subtle color-changing piece that blended in with Hard Rock’s design elements, while preserving the fixture’s Cherokee-inspired heritage.
Acclaim News Release Source/Type: Solid State Lighting Design LED Lighting News - News - Staff reports See the Current Industry News Summary
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